Are You Ready for Your Strategic Planning?: Part 2-Know the difference you make
Peter Drucker said that every organization needs a “definitive statement about the difference you are trying to make in the world.”
Our most recent post included a checklist for knowing your customer. Knowing the answers to the questions on that checklist is a prerequisite for answering a critical strategic question, “What difference do you make in the lives/businesses of your customers?”. Some people call this a mission; others call it their purpose. It doesn’t matter what you call it. What matters is that you can define it and align your culture, strengths, and resources to it.