PROVEN TRACK RECORD
We have a proven track record of helping CEOs and their teams align and translate what their companies stand for as they transform into higher performing organizations. We use a proprietary model that incorporates proven principles of neuroscience to connect the cognitive “filters” of individual stakeholders to organizational identity.
We help CEOs and their teams promote sync – better alignment of organizational promises with behavior and better alignment of organizational strengths to customer needs.
We’ve been able to use our unique approach to help organizations in a variety of industries. Our clients are primarily mid-cap companies and larger.
HERE ARE A FEW EXAMPLES OF WORK THAT WE’VE DONE WITH OUR CLIENTS:
“All of this creates a super foundation for our growth.”
We helped a CEO hired to double the net income of a $2.2 billion company. He had done extensive work on strategy, operations, IT, and HR before hiring us. We worked with his senior team to articulate an identity describing how they will make a difference for their customers, how they will differentiate themselves from their competition, what they need to strengthen in order to achieve their financial goals, and what it would look like as a company when they get there.
“The big thing for me was isolating what we did that mattered to our key stakeholders.”
We helped a CEO and his team create an identity for a division of a multinational company after an acquisition. 6,000 people and more than $6 billion in revenue were merging together from two legacy companies. Our challenge was to create a sales story and promote an integrated culture that would enable them to maximize their competitive advantage and grow faster as an integrated organization.
“The real revolutionary takeaway was the signature strength; this work was profound.”
We helped the CEO of an $8 billion dollar global financial institution engage his senior team behind a new organizational structure he was implementing in order to serve global clients better. We worked with them to create an identity that articulated how this new structure would fit with their value proposition, their vision, their mission, and their values.
“As an organization that was about to be acquired, we needed a definition of who we were that the organization could buy into and that could be used to articulate to our future parent company what this business was all about. This work was very helpful in doing that.”
We helped a CEO and his team in a $1 billion transportation and logistics company before they were acquired by an international conglomerate. The goal was to retain top talent and to articulate what they stood for so that they would know what value to protect as they became part of a new parent organization.