Purpose: Why do we exist?

This edition of “Sync: Ideas on Alignment” addresses the benefits of a clearly defined purpose within an organization.

“As we do interviews with business leaders we ask them about their company’s purpose. We typically get one of two responses. First, people often describe the service or product they provide (e.g. we sell widgets). The other common response is that leaders say their company exists to make money—and lots of it, they often add.”