Culture: What behavior is important?
This issue addresses the culture component of Dialect’s alignment model.
Our last edition of Sync discussed organizational vision. In this edition we discuss the culture component of our alignment model. How do we protect the people? This was the first question posed by Johnson & Johnson CEO, James Burke, to his strategy team during the Tylenol crisis of 1982. Seven people had already died after taking Extra-Strength Tylenol capsules laced with cyanide. Burke ordered a nationwide withdrawal of Tylenol products from store shelves and warned the public not to consume any products already purchased…
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