Managing Matters – Mark Burkhart
In this “Managing Matters” column, Mark Burkhart, CEO of Colliers Turley Martin Tucker, talks about the importance of mentoring.
“The flip of a coin taught Mark Burkhart, CEO of Colliers Turley Martin Tucker (CTMT), one of his most important lessons. “Fifteen years ago, a prospective client told us that he flipped a coin to decide who to give his business to. He said we were both great companies, but we didn’t get the business. To suggest that we were a commodity was a very tough lesson to learn. At that moment, I realized that if we were going to get put in that corner as a commodity, we were going to lose. I knew that we had to define our culture so clients would be clear about what makes us different from the great competitors we have.”
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