5 Tips for Leading Campaigns for Change

I read  a great blog post this morning by Rosabeth Moss Kanter.  You can read it here (Five Tips for Leading Campaigns for Change).

In many ways, her post relates to two important concepts we try to emphasize in our work:  sync and cognitive filters.  She points to the need for a memorable message, the need for stories, action tools, partners, and “point of action” nudges.  Together, these five elements relate to creating a direction, building a culture that supports the change, giving process to the effort and connecting the ideas in concrete ways to stakeholders.

Typically, we find that most of us can’t do all these things well because they are very different strengths (i.e. filters).  By making sure that each of Rosabeth’s elements work well together (i.e. they’re in sync), you have a better chance of enabling change.

When you think about the change efforts you’ve been a part of, did leaders recognize our cognitive diversity and use that knowledge to their advantage?

 

 

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5 Tips for Leading Campaigns for Change

I read  a great blog post this morning by Rosabeth Moss Kanter.  You can read it here (Five Tips for Leading Campaigns for Change).

In many ways, her post relates to two important concepts we try to emphasize in our work:  sync and cognitive filters.  She points to the need for a memorable message, the need for stories, action tools, partners, and “point of action” nudges.  Together, these five elements relate to creating a direction, building a culture that supports the change, giving process to the effort and connecting the ideas in concrete ways to stakeholders.

Typically, we find that most of us can’t do all these things well because they are very different strengths (i.e. filters).  By making sure that each of Rosabeth’s elements work well together (i.e. they’re in sync), you have a better chance of enabling change.

When you think about the change efforts you’ve been a part of, did leaders recognize our cognitive diversity and use that knowledge to their advantage?

 

 

Leave a Comment