Are you a moth in the living room?

By answering three questions honestly and implementing effective ways of addressing the answers you receive, you will know your customers better and drive growth you want and the profit you need.

Natural organisms have sensors to help them survive in the natural world. Sidney Winter of the University of Pennsylvania points out that some moth species can detect the sonar of bats. To avoid becoming a bat snack, a moth initiates evasive aerial maneuvers to survive yet another day in the competitive animal kingdom. However, in the environment of your family’s living room, these same moths can’t detect the sound of a rolled up newspaper whizzing toward them…

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