Winning Customers by Getting in SYNC

We recently had an article in Frost & Sullivan’s Growth, Innovation and Leadership eBulletin on winning customers by getting into sync.

How do I get more customers? Ask a group of marketing experts this age-old question and you’ll get a host of answers, most of them tactical in nature. For example, you may be advised to establish a strong social media presence; “Blogs, Tweets and Facebook pages are the way to connect with customers.” Another commonly offered suggestion – “Get the best possible CRM (Customer Relationship Management) software to serve your customers.” Although these recommendations are effective in developing a connection with customers and prospects, they aren’t strategies for building a long-term customer base…

To learn more, download the article here.



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