I saw a great video on rebranding strategy today. It was an interview of Cynthia Montgomery, and she was talking about how strategy has been backed into a corner and seen as just an analytical exercise. She went on to…
The key to a good brand promise is that it defines what makes your organization unique or best and drives customer loyalty over the long-term. At Dialect we call it your signature strength. There are 4 other characteristics of a…
