Peter Drucker said that every organization needs a “definitive statement about the difference you are trying to make in the world.” Our most recent post included a checklist for knowing your customer. Knowing the answers to the questions on that checklist…
Sometimes it feels right to state the obvious as Scarecrow does after falling into the river in L. Frank Baum’s, The Marvelous Land of Oz. A friend of mine recently called me out for stating the obvious in our last blog…
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton How well you know your “one boss” – your customers –…
