Tag Archives: brand promise
SMART BUSINESS – ARE YOU BUILT TO DELIVER YOUR PROMISE?
In this smart business article, we talk about the importance of having a clear signature strength as a business. We discuss the Treacy and Wiersema book that suggests different ways to think about what you may be best at, and…
intro Networks Webinar
I had a great conversation with Mark Sylvester yesterday during a webinar on promoting organizational sync. Mark has a company called introNetworks that helps connect people via smart social networks. I first used introNetworks software when I attended the TED Conference (Technology, Entertainment and Design). The software allowed me…