Tag Archives: purpose
Is it worth it?
Why should a company invest time and money in clarifying and articulating its identity? Companies invest in developing products, services, and in new product launches. There are metrics that attempt to correlate the relationship between marketing investment and return on…Are you a moth in the living room?
By answering three questions honestly and implementing effective ways of addressing the answers you receive, you will know your customers better and drive growth you want and the profit you need. Natural organisms have sensors to help them survive in…
Which is most important – mission, core values, or vision?
I was reading another post by Michael Hyatt this morning, and it struck a cord with what we do at Dialect and why I wanted to start the company. Michael was asked a simple question in an interview: “Which is…