Tag Archives: strategy
Employees Can’t Align to a Strategy They Don’t Understand
“I used to think you guys were Stupid” This was the comment of a 30+ year employee at one of our client’s plants. It wasn’t until he heard the company’s strategy explained that he realized that what he was being…2 questions to help you calm your organization’s monkey mind
“A wealth of information creates a poverty of attention.” Herbert Simon, Nobel Prize winner in Economic Sciences Our current work environments seem to be on a trajectory of greater and greater distraction with shifting priorities and an explosion of goals,…Six principles to improve your leadership decisions
Our decisions help define us as individuals and organizations – our great decisions and our poor ones. You can click here to read our article in Smart Business.
Vision isn’t the answer
In this Smart Business article we discuss what questions a business needs to be clear on in order to be successful in the short run and long run. Vision is just one of those questions. Click here to read the…Rebranding Strategy
I saw a great video on rebranding strategy today. It was an interview of Cynthia Montgomery, and she was talking about how strategy has been backed into a corner and seen as just an analytical exercise. She went on to…4 Characteristics of a Good Brand Promise
The key to a good brand promise is that it defines what makes your organization unique or best and drives customer loyalty over the long-term. At Dialect we call it your signature strength. There are 4 other characteristics of a…
Are we in a groove? Or in a rut?
Every organization wants to be in a groove. But no one wants to be in a rut. The key is to be able to recognize when you’re in a rut and then (figure out) how to get out of it.…Winning Customers by Getting in SYNC
We recently had an article in Frost & Sullivan’s Growth, Innovation and Leadership eBulletin on winning customers by getting into sync. How do I get more customers? Ask a group of marketing experts this age-old question and you’ll get a…