Tools
Know your customers
In the midst of uncertainty, it’s important to have a clear and relevant identity. And – particularly in times of change – that means adapting your way of doing business to the needs of your customers. In the middle of all that’s going on today, what you have done to reflect on what’s happening with your customers?
We’ve created a simple guide you can use with your team to help with that. Use it and let us know how it helped you and your team.
Know the difference you make
Peter Drucker said that every organization needs a “definitive statement about the difference you are trying to make in the world.”
Some people call this a mission; others call it their purpose. The label is up to you. What matters is that you can define it and align your culture, strengths, and resources to it. We’ve created questions you can use to spark a discussion that leads to better alignment of your team to the difference you make for your customers.
Know where you’re going
If you don’t know where you’re going, any road will take you there.
Cheshire Cat from Alice in Wonderland by Lewis Carroll
As you enter your strategic planning cycle, make sure you and your team are clear on the future you want to create together. As you create or confirm your future state, answering these questions well leads to better alignment of where you and your team want to go.
Know how you’re different
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Michael Porter
Volvo chose to put a stake in the ground on safety. FedEx became the company everyone knew would get their package wherever it needed to be — on time. How have you chosen to be different than your competition?
Assess whether or not you’re on the same page with your team on this critical question using our signature strength checklist.
